Anand Mahindra Impressed With Colourful Makeover Of Mumbai's Sassoon Docks https://ift.tt/jiBMgE5 Mahindra Group Chairman Anand Mahindra, known for his influential presence on the internet, never ceases to amaze us with his social media posts. The X handle of the Mahindra Group Chairman is full of inspiring and witty tweets, along with important life lessons for his 11 million followers. Recently, Mr Mahindra was left impressed with the beautiful transformation of Sassoon Docks in Mumbai into ''one, big creative canvas.'' He thanked the organisers of the Mumbai Urban Art Festival for giving a much-needed and artistic makeover to South Mumbai's oldest dock. The industrialist also shared pictures from his visit to the area and described the experience of meandering through the lanes of Sassoon Docks as "sheer delight". ''Thanks to the Mumbai Urban Art Festival, the Sassoon Docks in Mumbai are now one big, creative canvas! It's a sheer delight to meander through the lanes there…I got lucky with my last shot and captured an Egret just as it took flight from another form of ‘transport!'' Mr Mahindra wrote while sharing the pictures. One pic featured an Egret taking flight against the backdrop of the transformed dock area. See the post: Thanks to the Mumbai Urban Art Festival, the Sassoon Docks in Mumbai are now one big, creative canvas! It's a sheer delight to meander through the lanes there… I got lucky with my last shot and captured an Egret just as it took flight from another form of ‘transport!' ? pic.twitter.com/RssuCdUhbg — anand mahindra (@anandmahindra) March 30, 2024 Reacting to the pictures, one user wrote, ''Just looking like a Wow. Thanks for sharing sir.'' Another commented, ''Thanks for sharing sir, used to work for a shipping firm nearby! Brings nostalgia for a time gone by...true sir, the artworks are amazing! The angle of the first pic is unique, looks like an entrance to a maze. Nice glimpse of natural day-to-day life, and egret taking flight...wow!'' A third added, ''Excellent. Art is route to the soul of culture.'' Notably, 30 artists from around the world gave the bustling 142-year-old Sassoon Dock, home to Mumbai's traditional Koli fishing community, a colourful makeover as part of the St+art Urban Art Festival in 2017. The Sassoon Dock project aims to make art accessible to everyone by transforming a public space. Sassoon Dock was built in 1875 and is home to one of Mumbai's largest fish markets. It is situated in the district of Colaba, in the southern tip of India's financial capital. https://ift.tt/17IhzdY April 01, 2024 at 08:34AM NDTV News-Offbeat https://www.ndtv.com

Anand Mahindra Impressed With Colourful Makeover Of Mumbai's Sassoon Docks https://ift.tt/jiBMgE5

Mahindra Group Chairman Anand Mahindra, known for his influential presence on the internet, never ceases to amaze us with his social media posts. The X handle of the Mahindra Group Chairman is full of inspiring and witty tweets, along with important life lessons for his 11 million followers.

Recently, Mr Mahindra was left impressed with the beautiful transformation of Sassoon Docks in Mumbai into ''one, big creative canvas.'' He thanked the organisers of the Mumbai Urban Art Festival for giving a much-needed and artistic makeover to South Mumbai's oldest dock. The industrialist also shared pictures from his visit to the area and described the experience of meandering through the lanes of Sassoon Docks as "sheer delight".

''Thanks to the Mumbai Urban Art Festival, the Sassoon Docks in Mumbai are now one big, creative canvas! It's a sheer delight to meander through the lanes there…I got lucky with my last shot and captured an Egret just as it took flight from another form of ‘transport!'' Mr Mahindra wrote while sharing the pictures. One pic featured an Egret taking flight against the backdrop of the transformed dock area.

See the post:

Thanks to the Mumbai Urban Art Festival, the Sassoon Docks in Mumbai are now one big, creative canvas!

It's a sheer delight to meander through the lanes there…

I got lucky with my last shot and captured an Egret just as it took flight from another form of ‘transport!' ? pic.twitter.com/RssuCdUhbg

— anand mahindra (@anandmahindra) March 30, 2024

Reacting to the pictures, one user wrote, ''Just looking like a Wow. Thanks for sharing sir.''

Another commented, ''Thanks for sharing sir, used to work for a shipping firm nearby! Brings nostalgia for a time gone by...true sir, the artworks are amazing! The angle of the first pic is unique, looks like an entrance to a maze. Nice glimpse of natural day-to-day life, and egret taking flight...wow!'' A third added, ''Excellent. Art is route to the soul of culture.''

Notably, 30 artists from around the world gave the bustling 142-year-old Sassoon Dock, home to Mumbai's traditional Koli fishing community, a colourful makeover as part of the St+art Urban Art Festival in 2017. The Sassoon Dock project aims to make art accessible to everyone by transforming a public space.

Sassoon Dock was built in 1875 and is home to one of Mumbai's largest fish markets. It is situated in the district of Colaba, in the southern tip of India's financial capital. 

https://ift.tt/17IhzdY April 01, 2024 at 08:34AM NDTV News-Offbeat https://www.ndtv.com

Disha Patani Is Missing Her Beach Vacay, Teases With Throwback Pic Donning A Bikini Top- See Pics

Disha Patani Is Missing Her Beach Vacay, Teases With Throwback Pic Donning A Bikini Top- See Pics https://ift.tt/jDbHdrL Zee News Wearing a brown floral bikini top, Disha Patani looked simply daw-droppingly gorgeous in pics with her pet dog. See pics here. https://ift.tt/vj2QC8M March 31, 2024 at 08:34PM Zee News :Zee News - Entertainment https://ift.tt/BqePYAv

Woman Gets Pain Relief Prescription From Bumble Match. See Post https://ift.tt/IGBhvXe Finding love in the digital age can be a challenge. Dating apps expose us to a wider range of people, but with so many options, true connections feel harder to find. However, there's always hope! A woman recently shared a heartwarming story on X (formerly Twitter) about her positive experience on dating app Bumble. It all started with a match with an orthopaedic specialist. When she mentioned suffering from shoulder and neck pain, he didn't stop at just prescribing medication. This kind-hearted doctor went the extra mile, offering valuable advice to help her prevent future discomfort. The prescription says "Take tab Mobizox 1-0-0 x 7 days (after food). Tab Pan-40 mg 1-0-0 x 7 days (before food)." Additionally, he recommended "Ointment Flexabenz" for her, telling her to apply it in a single layer rather than rubbing it in. "Apply hot packs too. Maintain posture care," he further said. Sharing the screenshot from a chat with the orthopaedic specialist, Saniya Dhawan on X wrote, "Matched with an Ortho doctor on Bumble and randomly told him that I am experiencing neck and shoulder pain. He asked me some questions around it and then wrote me a prescription, this is so sweet." See the post here: Matched with an Ortho doctor on bumble and randomly told him that I am experiencing neck and shoulder pain. He asked me some questions around it and then wrote me a prescription, this is so sweet? pic.twitter.com/y82t89I5U5 — Saniya Dhawan (@SaniyaDhawan1) March 28, 2024 The post quickly went viral and garnered over 2 lakh views on the platform. A user wrote, "First date: Physical therapy Gifts: Resistance band, foam roller, hot and cold pack. Setting will be public enough for safety (hospital or practicing clinic), private enough to get know each other. Damn, the perfect occupation." Another user wrote, "Getting to your heart through your bones." "I like how Pan 40 finds its way in every prescription. Its like Gems for Medicine world," the third user joked. "Wow i screen-shoted this, cos i can use it for my neck pain too...convey my thanks to him too," the fourth user wrote. "Make sure you get the X-ray of your Cervical Bone in neck. Sometimes neck and shoulder pain is because of the cervical bone straightening," the fifth user suggested. https://ift.tt/8sco3TI March 31, 2024 at 11:04PM NDTV News-Offbeat https://www.ndtv.com

Woman Gets Pain Relief Prescription From Bumble Match. See Post https://ift.tt/IGBhvXe

Finding love in the digital age can be a challenge. Dating apps expose us to a wider range of people, but with so many options, true connections feel harder to find.  However, there's always hope! A woman recently shared a heartwarming story on X (formerly Twitter) about her positive experience on dating app Bumble.

It all started with a match with an orthopaedic specialist. When she mentioned suffering from shoulder and neck pain, he didn't stop at just prescribing medication. This kind-hearted doctor went the extra mile, offering valuable advice to help her prevent future discomfort. 

The prescription says "Take tab Mobizox 1-0-0 x 7 days (after food). Tab Pan-40 mg 1-0-0 x 7 days (before food)." Additionally, he recommended "Ointment Flexabenz" for her, telling her to apply it in a single layer rather than rubbing it in.

"Apply hot packs too. Maintain posture care," he further said.

Sharing the screenshot from a chat with the orthopaedic specialist, Saniya Dhawan on X wrote, "Matched with an Ortho doctor on Bumble and randomly told him that I am experiencing neck and shoulder pain. He asked me some questions around it and then wrote me a prescription, this is so sweet."

See the post here:

Matched with an Ortho doctor on bumble and randomly told him that I am experiencing neck and shoulder pain. He asked me some questions around it and then wrote me a prescription, this is so sweet? pic.twitter.com/y82t89I5U5

— Saniya Dhawan (@SaniyaDhawan1) March 28, 2024

The post quickly went viral and garnered over 2 lakh views on the platform. 

A user wrote, "First date: Physical therapy Gifts: Resistance band, foam roller, hot and cold pack. Setting will be public enough for safety (hospital or practicing clinic), private enough to get know each other. Damn, the perfect occupation."

Another user wrote, "Getting to your heart through your bones."

"I like how Pan 40 finds its way in every prescription. Its like Gems for Medicine world," the third user joked. 

"Wow i screen-shoted this, cos i can use it for my neck pain too...convey my thanks to him too," the fourth user wrote. 

"Make sure you get the X-ray of your Cervical Bone in neck. Sometimes neck and shoulder pain is because of the cervical bone straightening," the fifth user suggested. 

 

https://ift.tt/8sco3TI March 31, 2024 at 11:04PM NDTV News-Offbeat https://www.ndtv.com

Skincare On-The-Go: 7 Simple Beauty Tips For Busy People

Skincare On-The-Go: 7 Simple Beauty Tips For Busy People https://ift.tt/J0PQNxX Zee News Skincare is a routine you must follow and it's important to remember to conduct a patch test before applying any skincare products to your skin to prevent potential allergic reactions. Read a detailed guide to a proper skincare routine while you travelling. https://ift.tt/TUNwl7P March 30, 2024 at 06:41PM Zee News :Zee News - Entertainment https://ift.tt/H0K5bJM

The Red Sleeve To Empress Ki 5 Historical K Dramas To Watch This Weekend

The Red Sleeve To Empress Ki 5 Historical K Dramas To Watch This Weekend https://ift.tt/nirsHP2 Zee News This weekend treat yourself to a slice of history with these 5 binge-worthy K dramas. https://ift.tt/TUNwl7P March 30, 2024 at 06:14PM Zee News :Zee News - Entertainment https://ift.tt/H0K5bJM

Easter Sunday 2024: Easter Best Wishes, Messages, Quotes, WhatsApp Images And Greetings To Share

Easter Sunday 2024: Easter Best Wishes, Messages, Quotes, WhatsApp Images And Greetings To Share https://ift.tt/OYEjLlv Zee News Easter, also known as Easter Sunday, is a day celebrating Christ's victory over death. Here are some lovely greetings, wishes, and inspirational phrases you can send to friends, family, coworkers, siblings, and loved ones.   https://ift.tt/TUNwl7P March 31, 2024 at 06:00AM Zee News :Zee News - Entertainment https://ift.tt/H0K5bJM

Boss Asks Employee About Holiday Plans Moments After Firing Him. See Post https://ift.tt/Kk0O71P Although work provides financial stability, it can also be a significant source of stress for many. Social media - in particular, Reddit - has become a hub for people sharing their grievances with the workplace. Recently, an employee shared how his boss started a light-hearted conversation with him moments after firing him from his job. This conversation between the employee and his boss left social media users shocked and prompted many to share similar incidents. "'Why aren't you going on holiday???' Mindblowing Conversation with Boss," the caption of the post read. "Literally being laid off by the owner of the establishment and during the conversation he mentions he's going to another continent with his partner and children during the summer," the Reddit user wrote. He added that his boss then asked him where he was going, to which he answered, "Nowhere". "Why aren't you going on holiday???" Mindblowing Conversation with Boss. byu/Little_Emergency_418 inantiwork After the employee's answer, the conversation between the two took an unusual turn as the boss said, "How come? You should go on holiday! You seem really stressed! You've got to go somewhere and relax and treat your kids". "You've literally told me I won't have a job in a week. I genuinely can't tell if he was being unbelievably stupid or was making fun of me. Either way, wt* man," the Reddit user concluded. The Reddit post was shared just a day back. Since then, it has amassed more than 2,100 upvotes. It also prompted users to share their similar incidents. Also Read | "They Bring Fairness, Sanity": Unacademy CEO After Mumbai Doctor Calls JEE, NEET Exams "Useless" "I got a 0% pay rise at a company one year and a small bonus. Boss asked what treat I was going to buy with it. My continued existence, b*tch," posted one user. "boss at last job did write email to every employee (200+) after HIS 2week summer vacation him hoping everybody is fresh now and can get to work even harder," shared another. "I work for an attorney. The client was working on her financial statement and realized she had forgotten to report her student loans . "Geeze, how'd I forget that?" she said ruefully. And my boss chirped "Oh, I know! I sometimes forget that I own a boat!" Me and the client locked eyes in silent understanding of how out of touch she was," commented a third. "I was at a startup where we all took a 25% pay cut, and the boss wanted to know where we should have the Christmas party. I said, Give us the money, even if it's $25," shared another. https://ift.tt/X9mKWN5 March 30, 2024 at 11:38PM NDTV News-Offbeat https://www.ndtv.com

Boss Asks Employee About Holiday Plans Moments After Firing Him. See Post https://ift.tt/Kk0O71P

Although work provides financial stability, it can also be a significant source of stress for many. Social media - in particular, Reddit - has become a hub for people sharing their grievances with the workplace. Recently, an employee shared how his boss started a light-hearted conversation with him moments after firing him from his job. This conversation between the employee and his boss left social media users shocked and prompted many to share similar incidents. "'Why aren't you going on holiday???' Mindblowing Conversation with Boss," the caption of the post read. 

"Literally being laid off by the owner of the establishment and during the conversation he mentions he's going to another continent with his partner and children during the summer," the Reddit user wrote. He added that his boss then asked him where he was going, to which he answered, "Nowhere". 

"Why aren't you going on holiday???" Mindblowing Conversation with Boss.
byu/Little_Emergency_418 inantiwork

After the employee's answer, the conversation between the two took an unusual turn as the boss said, "How come? You should go on holiday! You seem really stressed! You've got to go somewhere and relax and treat your kids". 

"You've literally told me I won't have a job in a week. I genuinely can't tell if he was being unbelievably stupid or was making fun of me. Either way, wt* man," the Reddit user concluded. 

The Reddit post was shared just a day back. Since then, it has amassed more than 2,100 upvotes. It also prompted users to share their similar incidents. 

Also Read | "They Bring Fairness, Sanity": Unacademy CEO After Mumbai Doctor Calls JEE, NEET Exams "Useless"

"I got a 0% pay rise at a company one year and a small bonus. Boss asked what treat I was going to buy with it. My continued existence, b*tch," posted one user. "boss at last job did write email to every employee (200+) after HIS 2week summer vacation him hoping everybody is fresh now and can get to work even harder," shared another. 

"I work for an attorney. The client was working on her financial statement and realized she had forgotten to report her student loans . "Geeze, how'd I forget that?" she said ruefully. And my boss chirped "Oh, I know! I sometimes forget that I own a boat!" Me and the client locked eyes in silent understanding of how out of touch she was," commented a third. 

"I was at a startup where we all took a 25% pay cut, and the boss wanted to know where we should have the Christmas party. I said, Give us the money, even if it's $25," shared another. 

https://ift.tt/X9mKWN5 March 30, 2024 at 11:38PM NDTV News-Offbeat https://www.ndtv.com

Cool, Calm And Odor-free: 5 Tips For Managing Sweat And Smell

Cool, Calm And Odor-free: 5 Tips For Managing Sweat And Smell https://ift.tt/alIhXfW Zee News Tackling excessive sweating and body odour in summer? Stay cool with breathable fabrics, hydrate, and use antiperspirants and other tips to follow in the breezy summer months. https://ift.tt/TUNwl7P March 29, 2024 at 04:12PM Zee News :Zee News - Entertainment https://ift.tt/H0K5bJM

Bhopal Marriage Bureau Claims One-Call Matchmaking, Raising Eyebrows https://ift.tt/2CDHQky Marriage bureaus in India act as matchmakers, introducing compatible individuals seeking marriage. Common across the country, they cater to families who prefer a more traditional route. Bureaus understand cultural preferences and family backgrounds, filtering matches based on religion, caste, education, and profession. This personalised approach and focus on compatibility make them popular, especially for those seeking arranged marriages or recommendations within their community. This whole process takes some time to produce a result, but a Bhopal-based marriage bureau, Hamsathi Samaj Kalyan Samiti, has gone viral for its advertisement promising to find life partners in just one phone call. The ad, placed in a newspaper's matrimonial section, has sparked discussions online, with some users expressing skepticism and others intrigued. The bureau claims to cater to everyone, regardless of caste, religion, or marital status. View this post on Instagram A post shared by jay mata di DJ sound (@jmd_dj_eventss) The image of the advertisement was shared on an Instagram page by Jay Mata Di DJ Sound with a caption that read, "Friend, this is for you.". The post has gained viral traction, amassing over 40,000 likes and sparking numerous comments. "The bachelors have won the lottery and called quickly to get a chance to get married," commented a user. "These are the gangs of looting; some people have looted in the name of marriage and girls; no brother should come into their trap," wrote another user. "How many marriages have these people completed? They should tell us their village and number, then we will check, and not only me but all my friends will call you," commented a third user. https://ift.tt/oV9UNeZ March 30, 2024 at 03:01PM NDTV News-Offbeat https://www.ndtv.com

Bhopal Marriage Bureau Claims One-Call Matchmaking, Raising Eyebrows https://ift.tt/2CDHQky

Marriage bureaus in India act as matchmakers, introducing compatible individuals seeking marriage. Common across the country, they cater to families who prefer a more traditional route. Bureaus understand cultural preferences and family backgrounds, filtering matches based on religion, caste, education, and profession. This personalised approach and focus on compatibility make them popular, especially for those seeking arranged marriages or recommendations within their community. This whole process takes some time to produce a result, but a Bhopal-based marriage bureau, Hamsathi Samaj Kalyan Samiti, has gone viral for its advertisement promising to find life partners in just one phone call. The ad, placed in a newspaper's matrimonial section, has sparked discussions online, with some users expressing skepticism and others intrigued.

The bureau claims to cater to everyone, regardless of caste, religion, or marital status.

View this post on Instagram

A post shared by jay mata di DJ sound (@jmd_dj_eventss)

The image of the advertisement was shared on an Instagram page by Jay Mata Di DJ Sound with a caption that read, "Friend, this is for you.".

The post has gained viral traction, amassing over 40,000 likes and sparking numerous comments.

"The bachelors have won the lottery and called quickly to get a chance to get married," commented a user.

"These are the gangs of looting; some people have looted in the name of marriage and girls; no brother should come into their trap," wrote another user.

"How many marriages have these people completed? They should tell us their village and number, then we will check, and not only me but all my friends will call you," commented a third user.

https://ift.tt/oV9UNeZ March 30, 2024 at 03:01PM NDTV News-Offbeat https://www.ndtv.com

"Fine Her In Lakhs": Woman Makes Reel On Airport Baggage Carousel https://ift.tt/JT2XxjB The relentless pursuit of viral fame on social media has created a new wave of disruption in India, with public spaces becoming battlegrounds for content creation. Gone are the days of peaceful commutes or quiet moments in public areas. Influencers and aspiring creators are wielding their smartphones like weapons, filming content with reckless abandon, oblivious to the inconvenience they cause to those around them. This phenomenon isn't confined to a particular platform or location. Whether you're crammed into a crowded metro train, jostling for space on a local bus, or simply trying to navigate a bustling street, you're likely to encounter someone holding up the flow of movement in the name of a viral reel. Schools, colleges, and even offices haven't been spared from this intrusion. The pervasive "reel-mania" has transformed these everyday spaces into a never-ending stage for cringe-inducing content, leaving ordinary people to bear the brunt of the disruption. A recent video depicting a woman reclining atop a baggage carousel at an airport has shed light on the issue of obstruction caused by content creation. The video was shared by a user named desimojito on X with a caption that reads, "The virus has reached the airports too." The video has gone viral and has gotten more than 2 million views. Many people criticised the woman for doing such a bizarre act at the airport. The virus has reached the airports too ?? pic.twitter.com/RdFReWtWjH — desi mojito ?? (@desimojito) March 29, 2024 "This is one of the direst parts of the airport, and she is lying down there, gross. Fine her, fine her in lakhs. Make an example out of her," commented a user. "What is this? Please spare the airport at least," wrote another user. https://ift.tt/vR70tSe March 30, 2024 at 10:19AM NDTV News-Offbeat https://www.ndtv.com

"Fine Her In Lakhs": Woman Makes Reel On Airport Baggage Carousel https://ift.tt/JT2XxjB

The relentless pursuit of viral fame on social media has created a new wave of disruption in India, with public spaces becoming battlegrounds for content creation. Gone are the days of peaceful commutes or quiet moments in public areas. Influencers and aspiring creators are wielding their smartphones like weapons, filming content with reckless abandon, oblivious to the inconvenience they cause to those around them.

This phenomenon isn't confined to a particular platform or location. Whether you're crammed into a crowded metro train, jostling for space on a local bus, or simply trying to navigate a bustling street, you're likely to encounter someone holding up the flow of movement in the name of a viral reel. Schools, colleges, and even offices haven't been spared from this intrusion. The pervasive "reel-mania" has transformed these everyday spaces into a never-ending stage for cringe-inducing content, leaving ordinary people to bear the brunt of the disruption.

A recent video depicting a woman reclining atop a baggage carousel at an airport has shed light on the issue of obstruction caused by content creation.

The video was shared by a user named desimojito on X with a caption that reads, "The virus has reached the airports too." The video has gone viral and has gotten more than 2 million views. Many people criticised the woman for doing such a bizarre act at the airport.

The virus has reached the airports too ?? pic.twitter.com/RdFReWtWjH

— desi mojito ?? (@desimojito) March 29, 2024

"This is one of the direst parts of the airport, and she is lying down there, gross. Fine her, fine her in lakhs. Make an example out of her," commented a user.

"What is this? Please spare the airport at least," wrote another user.

https://ift.tt/vR70tSe March 30, 2024 at 10:19AM NDTV News-Offbeat https://www.ndtv.com

Bengal Police Uses Virat Kohli's Video To Raise Awareness About Helmets https://ift.tt/N9U6FYv City police across India are using the ongoing IPL fever to deliver important road safety messages through creative social media campaigns. Capitalising on the nation's love for cricket, these campaigns go beyond humour to effectively grab attention and make their message resonate with the public. The campaigns don't necessarily feature cricket stars or use direct analogies, but leverage exciting moments from matches to highlight specific traffic rules. This innovative approach has proven to be a hit, with the relatable cricket theme making the road safety message more memorable. The West Bengal Police's recent social media post exemplifies this strategy perfectly. Inspired by a sixer hit by Virat Kohli, they created a message promoting helmet use on roads. In the video, RCB's captain Virat Kohli smacked a slow off-cutter by IPL's costliest player, Mitchell Starc, over deep square leg for a six. In reaction, the Bengaluru crowd went into a state of meltdown. Using this clip, the West Bengal police wrote, "Haar jeet ke hiseb rakhe. Rajar mukut mathaye thake." which, when translated to English, means, "Who keeps account of wins and losses? The king's crown is intact on his head." #ViratKohli #SafeDriveSaveLife pic.twitter.com/2Jyn4r6p6Q — West Bengal Police (@WBPolice) March 29, 2024 The social media post has become very popular and has been viewed over 3,000 times. However, in his innings, Virat Kohli smacked an unbeaten knock of 83 runs off 59 balls. As a result, Kohli is currently leading the race for the IPL 2024 Orange Cap with a total of 181 runs. Following him closely is Heinrich Klaasen from SRH, who has scored 143 runs and is in second place. Riyan Parag and Sanju Samson from RR are in third and fourth positions, respectively, with Parag scoring 127 runs and Samson scoring 97 runs. Additionally, Abhishek Sharma from SRH holds the fifth position with 95 runs. https://ift.tt/fpDkzLn March 30, 2024 at 08:22AM NDTV News-Offbeat https://www.ndtv.com

Bengal Police Uses Virat Kohli's Video To Raise Awareness About Helmets https://ift.tt/N9U6FYv

City police across India are using the ongoing IPL fever to deliver important road safety messages through creative social media campaigns. Capitalising on the nation's love for cricket, these campaigns go beyond humour to effectively grab attention and make their message resonate with the public.

The campaigns don't necessarily feature cricket stars or use direct analogies, but leverage exciting moments from matches to highlight specific traffic rules. This innovative approach has proven to be a hit, with the relatable cricket theme making the road safety message more memorable.

The West Bengal Police's recent social media post exemplifies this strategy perfectly. Inspired by a sixer hit by Virat Kohli, they created a message promoting helmet use on roads. In the video, RCB's captain Virat Kohli smacked a slow off-cutter by IPL's costliest player, Mitchell Starc, over deep square leg for a six. In reaction, the Bengaluru crowd went into a state of meltdown.

Using this clip, the West Bengal police wrote, "Haar jeet ke hiseb rakhe. Rajar mukut mathaye thake." which, when translated to English, means, "Who keeps account of wins and losses? The king's crown is intact on his head."
 

#ViratKohli #SafeDriveSaveLife pic.twitter.com/2Jyn4r6p6Q

— West Bengal Police (@WBPolice) March 29, 2024

The social media post has become very popular and has been viewed over 3,000 times.

However, in his innings, Virat Kohli smacked an unbeaten knock of 83 runs off 59 balls. As a result, Kohli is currently leading the race for the IPL 2024 Orange Cap with a total of 181 runs. Following him closely is Heinrich Klaasen from SRH, who has scored 143 runs and is in second place. Riyan Parag and Sanju Samson from RR are in third and fourth positions, respectively, with Parag scoring 127 runs and Samson scoring 97 runs. Additionally, Abhishek Sharma from SRH holds the fifth position with 95 runs.

https://ift.tt/fpDkzLn March 30, 2024 at 08:22AM NDTV News-Offbeat https://www.ndtv.com